Neutrog Australia

A NEUTROG LICENSE

Sharing in Neutrog’s success

Since its establishment nearly 20 years ago, Neutrog has developed a successful business model built on a foundation of core principles that have underwritten a history of steady sales growth and profit performance.

The company is a major force in the Australian organic and organic-based fertiliser industry.

Having already established a successful license in Cape Town, South Africa, Neutrog is now looking to leverage its success to other profitable markets around the world via licensing arrangements.

THE FUTURE OF ORGANIC FERTILISERS

Whilst the certified organic fertiliser market continues to grow at an enormous rate and seems destined to do so into the future, it currently represents only a small proportion of Neutrog’s business. It is in the conventional commercial and retail markets that Neutrog’s core business lies.

Traditionally, farm, commercial and even home garden fertiliser regimes have involved the use of manufactured or chemically-based fertilisers because of their fast and visible results.
However, it is now recognised that there are detrimental effects from their long-term use.

Organic fertilisers are increasingly seen as adjuncts, even alternatives to chemical fertiliser programs. They offer the opportunity to use more environmentally friendly fertiliser methods with a more wholesome effect on soils and waterways.

In an increasingly environmentally-conscious world, this bodes well for Neutrog.

THE BASIS OF NEUTROG’S SUCCESS

Neutrog consists of two separate but interdependent activities – manufacturing and marketing.

Since inception, Neutrog has continued to develop and refine its manufacturing processes to meet and maintain its own high standards of product quality and consistency. The company continues to pursue best business practices and the efficiencies and productivity gains that accompany them.

However, the key to Neutrog’s on-going success lies in its sales, marketing and distribution processes. The company’s strong marketing culture has developed the brand and its products to reflect a premium and aspirational market position and through creative marketing has developed a clear and unique point of difference.

NEUTROG’S VISION

Neutrog’s vision is… "to develop the most recognised and respected organic fertiliser in the world”.

This is being achieved by:

Establishing and growing a close-knit community of world-wide license partners selected for their skills, resources and like-mindedness.
Providing licensees with the best support in terms of communication, business coaching and product and systems development.
Working together with licensees to maximise each party’s positive cash flow, business worth, and long-term profitability.

A NEUTROG LICENSE

A Neutrog license offers licensees an opportunity to replicate Neutrog’s business model and to build a valuable asset with good earning potential along the way.

There are two key steps in the license process:

1. Pre-Launch

On signing a License Agreement, license partners receive the following:

Access to intellectual property including trademarks, brands, imagery, product formulations, know-how, and specialist knowledge.
Policies and Procedures Manuals covering Production, Commercial and Retail Marketing, and Finance and Administration together with plans and specifications on construction of the manufacturing facility.
On-site and hands-on involvement and assistance throughout the Pre-Launch phase, including site development, plant fit-out and staff training.

2. On-going Licensees

Once up and running, licensees receive the benefit of:

On-going research and development and the new products and improved procedural systems that evolve.
Regular visits and contact by experienced licensor personnel to support licensees and help continually improve and grow their businesses.
The collection and sharing of information, experiences and data between all licensees via newsletters, regular meetings and seminars and general communication.
The licensor’s commitment to continually being creative and competitive.